Monoprix x Antoinette Poisson

For the collaboration between renowned French design Antoinette Poisson and Monoprix, one of the biggest retail companies in France, Coq Prod contacted us to compose a track for the video campaign. The pitch was to create a bouncy track with a retro and soulful vibe.

It was important for us to add a prominent vocal element to this track to reinforce the concept of collaboration. Inspired by 90’s hip-hop beats, we chopped a vocal sample to create the overall feel of the track and built the arrangements around it. The mix between horns, electric pianos and a bouncy hip-hop drum beat made this track stand-out and added a cheerful touch to the video.

Sound Object are experts in music for ads & video commercials in Barcelona.