Category / Audio branding
-
![]()
4 traps to avoid when building your audio branding
In the world of branding, audio plays a crucial role in capturing the essence of a company or product. The right sound can evoke emotions, enhance recognition, and create a memorable connection with the audience. However, when it comes to audio branding, there are several traps that businesses should avoid. In this blog post, we…
-
![]()
Unleashing the power of Artificial Intelligence for sonic branding
In today’s hyper-connected world, businesses recognize the importance of brand identity in establishing a strong market presence. Visual elements like logos and color schemes have long been integral to branding strategies. However, an often-underutilized tool in the branding arsenal is audio. The strategic use of sound can evoke emotions, enhance brand recall, and create a…
-
![]()
How to sell audio branding to your clients
Talking about sound and music can be tricky and some brands have yet to realize the full potential of a good audio branding strategy. If you offer branding consultancy, are part of an ad agency or want to understand how audio can help your brand, this quick guide is for you! Step 1: identify where…
-
![]()
Push through the noise – 5 ways to stand out with audio branding
The other day I was talking to a friend who is the founder of a high-end fashion brand. The business is growing nicely, he’s got a great story, a great product, a well thought-out distribution strategy, a nice logo and a really well-crafted brand image. He called me because he was in the process of…
