Blog
Read our latest thoughts abut music & sound design for AR / VR / XR, video games, digital arts… and sometimes also about music in general!
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4 traps to avoid when building your audio branding
In the world of branding, audio plays a crucial role in capturing the essence of a company or product. The right sound can evoke emotions, enhance recognition, and create a memorable connection with the audience. However, when it comes to audio branding, there are several traps that businesses should avoid. In this blog post, we…
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Unleashing the power of Artificial Intelligence for sonic branding
In today’s hyper-connected world, businesses recognize the importance of brand identity in establishing a strong market presence. Visual elements like logos and color schemes have long been integral to branding strategies. However, an often-underutilized tool in the branding arsenal is audio. The strategic use of sound can evoke emotions, enhance brand recall, and create a…
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Why are podcasts so addictive?
Unveiling the science Behind Podcast Addiction: Why Our Brains Can’t Resist the Audio Craze! Podcasts have taken the world by storm, captivating millions of listeners and sparking a widespread addiction to audio content. But have you ever wondered why podcasts are so addictive? In this article, we will delve into the fascinating world of neuroscience…
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How to sell audio branding to your clients
Talking about sound and music can be tricky and some brands have yet to realize the full potential of a good audio branding strategy. If you offer branding consultancy, are part of an ad agency or want to understand how audio can help your brand, this quick guide is for you! Step 1: identify where…
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Push through the noise – 5 ways to stand out with audio branding
The other day I was talking to a friend who is the founder of a high-end fashion brand. The business is growing nicely, he’s got a great story, a great product, a well thought-out distribution strategy, a nice logo and a really well-crafted brand image. He called me because he was in the process of…
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The importance of sound in virtual reality
Sound Object is an audio agency specialized in sound design and music for immersive experiences in virtual reality or augmented reality. We have recently given multiple conferences on the Sound of the Metaverse at LEV Festival in Madrid and GM Barcelona – Web3 Event and gave a class to students in the masters of VR…
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There should be an award for best music at Cannes, Venice and Berlin festivals!
The big paradox. It may sound surprising but the three biggest European film festivals (Cannes Film Festival, Mostra di Venezia or the Berlin Biennale) do not give out awards for best original soundtrack. Meanwhile, the Oscars, as well as every other major international film festivals (BAFTAs, The César’s, the Goya etc.) all have a « best…
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What will the Metaverse sound like?
A sound designer’s opinion on the kind of audio experiences we should thrive for in the future. We’re not there yet The other day I was having a conversation with a friend regarding everything that is going on around Web 3.0. At some point he asked me, « to you as a sound designer, what do…
