Author / Thomas Aussenac
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4 traps to avoid when building your audio branding
In the world of branding, audio plays a crucial role in capturing the essence of a company or product. The right sound can evoke emotions, enhance recognition, and create a memorable connection with the audience. However, when it comes to audio branding, there are several traps that businesses should avoid. In this blog post, we…
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Unleashing the power of Artificial Intelligence for sonic branding
In today’s hyper-connected world, businesses recognize the importance of brand identity in establishing a strong market presence. Visual elements like logos and color schemes have long been integral to branding strategies. However, an often-underutilized tool in the branding arsenal is audio. The strategic use of sound can evoke emotions, enhance brand recall, and create a…
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The importance of sound in virtual reality
Sound Object is an audio agency specialized in sound design and music for immersive experiences in virtual reality or augmented reality. We have recently given multiple conferences on the Sound of the Metaverse at LEV Festival in Madrid and GM Barcelona – Web3 Event and gave a class to students in the masters of VR…
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There should be an award for best music at Cannes, Venice and Berlin festivals!
The big paradox. It may sound surprising but the three biggest European film festivals (Cannes Film Festival, Mostra di Venezia or the Berlin Biennale) do not give out awards for best original soundtrack. Meanwhile, the Oscars, as well as every other major international film festivals (BAFTAs, The César’s, the Goya etc.) all have a « best…
